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Marketing & Self-Promotion

  • Artists have to eat too, right? Well, the art world is changing rapidly and to your benefit. Here are a number of best practices employed by those successfully turning social media fans into loyal customers.

     

    Two very simple reasons why every every artist should be active on social media:

    • Fans can engage with you and your artwork (and vice versa)
    • Loyal fans often become customers

     

    Turning fans into customers can be accomplished using 6 easy steps:

    1. Set goals & track them

    2. Engage with fans regularly on your preferred platform

    3. Create an account on every artist-friendly platform, then drive traffic to your preferred platform

    4. Drive traffic to your Society6 shop from your preferred platform

    5. A little thick skin goes a long way

    6. Be active and create content that is valuable to your fans

       

    This is just the beginning! Learn more on how to turn social media fans into customers.

  • Pros and cons of the top social platforms every artist should consider being on, from classics like Instagram and Facebook to newcomers like Ello.

    Learn what platforms you should consider being on if you’re serious about being a creative.

     

  • You're already on your way to building a following, why not make some sweet moola while you're at it?

     

    Across the board, Society6 artists have said Instagram is their favorite social platform, and for good reason–it’s been critical to their success. Not just because it’s a great place to commune, but the sales and commissions that come through building a presence on Instagram have made the effort worth it. In this article, we’ll walk through several of the smartest ways to use Instagram so you can start seeing your posts turn into profit.

    Learn how to make money on Instagram.

     

    According to Facebook, there are 1.9 billion active monthly users on their platform–a majority of which are accessing Facebook via mobile. That’s over a quarter of the world’s population (7.5 billion). While their ever-changing algorithms determine what and how much of your content gets seen, there are a handful of things you should be doing to give yourself a leg up on the platform. In this article we’ll cover getting the most traffic with minimal effort, what the best Facebook features for artists are and how to use those features to increase sales.

    Learn how to make money on Facebook.

  • So your shop is open and ready for business. Let’s get some customers through the door!

    Learning which artwork to attract customers with is a lot like learning which brushes to paint with. You can always experiment, but eventually, you land on using what works best. In the following article, we’ll walk through identifying which artwork or products to put in front of fans to draw the most traffic to your shop. Let’s get into it.

    Learn how to predict your top-selling designs!